AI draft assistant

The AI draft assistant turns a plain-language description into a starting audience. It’s the fastest way to go from an idea to a working draft you can refine.

When to use it

• You know who you want to reach but aren’t sure which segments express it.
• You want a fast first draft to react to, rather than a blank workbench.
• You’re exploring an unfamiliar market and want suggestions to anchor on.

How it works

1. Open the AI draft panel in the builder.
2. Describe your target audience in everyday language — for example: “Affluent young professionals who eat out often and shop at premium malls.”
3. Maddict proposes segments arranged into groups, following the usual OR-within-group, AND-across-groups logic.
4. Review and apply the draft to your workbench.
5. Refine — add, remove, or regroup segments until it’s exactly right, then request statistics.

Writing a good prompt

• Name the traits, not the segments. Say “frequent diners”, not a guess at a segment’s exact catalogue name — the assistant maps your intent to what’s available.
• Combine ideas naturally. “X and Y” hints at separate groups; “X or Y” hints at alternatives within a group.
• Mention the market or geography if it matters.
• Iterate. Treat the first draft as a conversation starter, not a final answer.

Important: AI drafts are starting points

Caution

The assistant proposes; you decide. Always review a draft before relying on it:

• It can only ever use segments your plan unlocks — entitlements still apply.
• Generated segments may be broader or narrower than you intended. Check the reach % and index after applying.
• Treat the draft as a first pass and refine it before saving or exporting.

After drafting

Once you’ve applied and refined a draft, it’s a normal audience — you can save, compare, and export it like any other.

Next

Audience logicUnderstand the groups the assistant builds.

Statistics & outcomesValidate the draft against real numbers.