Saving audiences
Saving an audience preserves its full definition — segments, groups, and logic — so you and your teammates can return to it, compare it, and export it later.
Saving from the builder
Section titled “Saving from the builder”- Build your audience in the builder.
- Click Save.
- Give it a clear, descriptive name — your future self and teammates will thank you.
The saved audience now appears under Saved in the dashboard.
Saved audiences are shared within your agency
Section titled “Saved audiences are shared within your agency”Saved audiences belong to your tenant, so they’re visible to your whole team — not just to you. That makes it easy to hand work between analysts and admins. Members of other agencies can never see them; isolation is enforced in the database. See Tenant data isolation.
Naming conventions that scale
Section titled “Naming conventions that scale”A little discipline keeps the saved list usable as it grows:
- Lead with the market or campaign — e.g.
UAE — Ramadan affluent diners. - Describe the audience, not the date — the list already tracks timing.
- Be specific over clever —
Premium mall shoppers (high index)beatsAudience v3.
Reusing a saved audience
Section titled “Reusing a saved audience”From the Saved list you can:
- Open an audience back into the builder to inspect or edit it.
- Duplicate-and-tweak — open it, change a segment or group, and save under a new name to create a variant.
- Compare it against others in Compare.
- Export its results — see Exporting results.
Iterating without losing your original
Section titled “Iterating without losing your original”When you want a variant, open the original, make your change, and save with a new name. This keeps the original intact and gives you two candidates you can then put head-to-head in Compare.