Tour of the dashboard
The dashboard at /dashboard is your home base. This page names each area so the
rest of the documentation is easy to follow.
The main navigation
Section titled “The main navigation”| Area | What it’s for | Learn more |
|---|---|---|
| Builder | Compose audiences from the catalogue. | The audience builder |
| Segments | Browse the catalogue by segment group. | The segment catalogue |
| Saved | Your team’s saved audiences. | Saving audiences |
| Compare | Put audiences side by side. | Comparing audiences |
| Team | Invite and manage teammates (agency admins). | Managing your team |
| Settings | Your profile and preferences. | Profile & preferences |
The builder, at a glance
Section titled “The builder, at a glance”The builder is split into two halves:
- The catalogue (left) — search and filter markets, segment groups, and segments. Only what your plan unlocks is shown.
- The workbench (right) — the audience you’re assembling. Segments are arranged into groups, and you can switch between a structured view and a visual flow view that draws the AND / OR relationships for you.
There is also an AI draft panel where you can describe an audience in plain language and have Maddict propose the segments. See AI draft assistant.
Results and the map
Section titled “Results and the map”When you request statistics, an outcome results panel appears with reach %, index, and the four outcome areas. The accompanying map plots the geo points for the selected outcome area — home, work, dining, or malls. See Statistics & outcomes and Maps & geo points.
What you see depends on your plan and role
Section titled “What you see depends on your plan and role”Two things shape your dashboard:
- Your tier decides which markets, segment groups, and features appear. If something you expect is missing, it may not be in your plan — see Tiers & entitlements.
- Your role decides which areas you can open. Only agency admins see Team management; only Maddict staff can reach the platform back-office.