Audience logic (AND / OR)

Maddict uses one consistent rule to combine segments into an audience. Master it and you can express almost any targeting precisely.

The rule

OR within a group. AND across groups.

• Segments placed in the same group are combined with OR — a person matches the group if they match any segment in it. This broadens reach.
• Separate groups are combined with AND — a person matches the audience only if they match every group. This narrows reach.

A worked example

Suppose you want affluent people who are also frequent diners:

Group 1  (OR)            Group 2  (OR)
┌────────────────────┐   ┌────────────────────┐
│ High income        │   │ Frequent diners    │
│   OR               │   │   OR               │
│ Luxury shoppers    │   │ Restaurant lovers  │
└────────────────────┘   └────────────────────┘
            └──────── AND ────────┘

A person is in this audience when:

(High income OR Luxury shoppers) AND (Frequent diners OR Restaurant lovers)

How edits change reach

You do this	Effect on logic	Effect on reach
Add a segment to an existing group	One more OR option	Bigger
Remove a segment from a group	One fewer OR option	Smaller
Add a new group	One more AND requirement	Smaller
Remove a group	One fewer AND requirement	Bigger

A reliable mental model: more groups = narrower, more segments per group = broader.

Common patterns

• Broad reach, single theme — one group with several similar segments OR’d together.
• Precise niche — several groups, each with one or two segments, AND’d together.
• “Any of these, plus must-have” — one broad OR group for the “any of these”, and a second group with the must-have requirement.

Things to watch

• An empty group does nothing. If a group has no segments, it doesn’t constrain the audience — fill it or remove it.
• Too many AND groups can collapse reach to near zero. If reach drops to almost nothing, you’ve probably stacked requirements that rarely co-occur.
• Order doesn’t matter for the result — OR and AND are commutative — but a tidy layout (and the flow view) makes complex audiences easier to reason about.

Next

Statistics & outcomesSee how your logic affects reach % and index.

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