The segment catalogue

The catalogue is the library of building blocks for every audience. It is organised in three levels: markets → segment groups → segments.

Markets

A market scopes the catalogue to a geography (for example a country or region). Pick a market first; the segment groups and segments below it belong to that market.

The markets you can choose from come from your agency’s tier and entitlements. If a market isn’t listed, it isn’t part of your plan.

Segment groups

A segment group bundles related segments so they’re easy to find — for example a “Lifestyle” group or an “Affluence” group. Expand a group to reveal the individual segments inside it. You can open a group on its own page to read every segment it contains.

Segments

A segment is one attribute you can add to an audience — “affluent households”, “frequent diners”, “weekday commuters”, and so on. Click a segment to add it to the audience builder workbench.

Finding things fast

• Search by name to jump straight to a segment or group.
• Filter to narrow the list within the selected market.
• Tier filtering is automatic — the catalogue only ever shows what your plan unlocks, so everything you can see, you can use.

Request stats without building a full audience

You don’t have to assemble a whole audience to get a feel for a segment. You can request statistics for a single segment to see its reach % and index on their own. This is a quick way to gauge whether a segment is worth adding. See Statistics & outcomes.

Why something might be missing

If you can’t find a market, group, or segment you expected:

1. Check the selected market — segments are scoped to it.
2. Check your plan — entitlements are enforced server-side, so out-of-plan items are not shown. See Tiers & entitlements.
3. Ask your agency admin — they can confirm what your tier includes, and request an upgrade if needed.

Next

The audience builderTurn segments into an audience.

Audience logicHow AND / OR combine your segments.