Maps & geo points

The map turns an audience’s statistics into a picture. Where the numbers tell you how big and how distinctive, the map tells you where.

Geo points

Each outcome area resolves to a set of geo points — locations associated with where your audience lives, works, dines, or shops. Maddict plots them so you can see clusters, gaps, and hotspots at a glance.

Switching outcome areas

Toggle between the four lenses to see how the footprint changes:

• Home — residential concentration.
• Work — daytime / workplace concentration.
• Dining — where the audience eats out.
• Malls / retail — shopping destinations.

The same audience can look very different across lenses — for example tightly clustered at home but spread across the city at work. Comparing lenses often reveals the best place and time to reach people.

Reading the map well

• Look for clusters. Dense areas are where activation will be most efficient.
• Compare lenses. A home/work contrast tells you whether to target neighbourhoods or commuter routes and business districts.
• Cross-check with the numbers. A high index plus a tight cluster is a strong, actionable signal.
• Mind the sample. Very low reach % means fewer points and a noisier map — broaden the audience if it looks too sparse to trust.

Using the map in your workflow

The map is most useful at two moments:

1. While refining — switch lenses as you adjust segments to make sure the footprint still matches your real-world target.
2. Before handing off — capture the footprint as part of your export so activation teams know where to act.

Next

Statistics & outcomesThe numbers behind the points on the map.

Exporting resultsTake the footprint to activation.