Quickstart

This guide walks you from your invitation email to a saved, exported audience. It should take about five minutes.

Before you begin

You need an invitation from your agency admin (or from Maddict). Maddict is invite-only — there is no public sign-up. If you don’t have one yet, ask your agency admin to invite you, or see Accepting your invitation.

1. Accept your invitation and set a password

1. Open the invitation email and click Accept invitation.
2. Choose a password. It must be at least 12 characters.
3. You’ll land on the dashboard at /dashboard.

Full details, including link expiry, are in Accepting your invitation.

2. Open the audience builder

From the dashboard, open the Builder. This is where you compose an audience. You’ll see:

• a catalogue of markets and segments you can search and filter, and
• a workbench where the audience you’re building takes shape.

New to the layout? Take the tour of the dashboard.

3. Add your first segments

1. Pick a market (for example, a country or region your plan includes).
2. Browse or search segment groups, then expand one to see its segments.
3. Click a segment to add it to the workbench. Add a few that describe the same idea — for example several “affluent” segments.

Segments you add to the same group are combined with OR (any of them can match). Learn more in Audience logic.

4. Narrow with a second group

To require another characteristic as well, add a new group and put segments in it. Separate groups are combined with AND (all groups must match).

Example: Group 1 = “affluent” segments (OR’d), Group 2 = “frequent diners” (OR’d). The audience is affluent and frequent diners.

5. Request statistics

Click Get statistics (or request stats for a single segment). Maddict returns:

• Reach % — how much of the base your audience represents.
• Index — how concentrated the trait is versus the baseline (100 = average).
• Outcome areas — where this audience lives, works, dines, and shops, plotted on the map as geo points.

These numbers are explained in detail in Statistics & outcomes.

6. Save your audience

Give the audience a clear name and click Save. It now appears under Saved audiences, available to your whole team.

7. Compare and export

• Put two or more saved audiences side by side in Compare to decide which performs best.
• When you’re happy, export the results to hand off to activation.

You’re done 🎉

You’ve built, measured, saved, and exported an audience. From here:

Speed it up with AIDescribe an audience in words and let Maddict draft it.

Master the logicGet AND / OR exactly right every time.

Read the numbersWhat reach % and index really mean.

Core conceptsThe vocabulary behind everything above.