The audience builder

The builder is where segments become an audience. It pairs the catalogue with a workbench that holds the audience you’re assembling.

The workbench

As you click segments in the catalogue, they land in the workbench arranged into groups. The structure follows one rule:

• Segments in the same group are combined with OR.
• Separate groups are combined with AND.

That single rule is powerful enough to express most targeting. It’s covered in full in Audience logic.

Two ways to view your audience

You can switch between two representations of the same audience:

• Structured view — groups and segments laid out as lists. Best for quickly adding, removing, and reordering.
• Flow view — a visual graph that draws the OR-within-group and AND-across-groups relationships as connected nodes. Best for seeing the shape of a complex audience at a glance.

Both views describe the same audience; switching never changes your logic.

Building, step by step

1. Select a market in the catalogue.
2. Add segments that express one idea into a group (they OR together).
3. Add another group for an additional requirement (groups AND together).
4. Refine — remove segments that widen the audience too much, or add alternatives to broaden it.
5. Request statistics to see reach %, index, and outcome areas.
6. Save the audience so your team can reuse it.

Editing tips

• Removing a segment loosens the audience (fewer OR alternatives in its group).
• Adding a group tightens the audience (one more AND requirement).
• An empty group has no effect — fill it or remove it.
• Watch the reach % as you edit: it’s the fastest signal that a change made the audience bigger or smaller than you intended.

Let AI do the first draft

If you’d rather start from a description than from a blank workbench, open the AI draft panel, describe the audience in plain language, and Maddict will propose segments and groups you can accept and then fine-tune. See AI draft assistant.

Next

Audience logicGet AND / OR right every time.

Statistics & outcomesMeasure the audience you built.

Saving audiencesKeep and share your work.